COLLAGE, a collaboration between FRAMA and Toogood, explores the intersection of art, design, food, and people—creating a setting for the exchange of ideas.

With a shared reverence for creative process and distinct but complementary design aesthetics, FRAMA and London’s Toogood collaborated for the first time to present an exhibition and capsule collection. A collage of disciplines and perspectives.

Through an opening celebration that spilled out onto the street, a sculptural dinner event in which each object was in dialogue with the next, and a collaborative series of designs that combine Toogood’s restless experimentation and boundary-bashing innovation with FRAMA’s exploration of natural materials and unadorned aesthetics, a sense of play permeated the bounds of FRAMA’s historic space from 1878.

“In my work I am often searching for, trying to capture the naïve energy and limitless potential of a child’s first set of building blocks.”

– Faye Toogood

From a mutual starting point, The Poetics of Space by Gaston Bachelard, the exhibition evoked a child-like sense of imagination. Space, brand, and industry norms were eschewed in favor of creative expression.

The mood of the events matched the inspiration behind the collaboration itself, as Christophersen described: "The word imagination encapsulates something that FRAMA is really good at. This very childlike, naive way of navigating exploration—we don’t feel the need to fit ourselves into the traditional industry forms. That’s why we invited Toogood to take part in this exhibition. Two studios who are very playful in the right, although very different, ways."

Food and true connectivity have always been a part of FRAMA’s brand story, and COLLAGE rethinks FRAMA Studio Spaces, including Apotek 57 eatery, through this lens. As Toogood’s sculptural furniture posed playful questions in each room of FRAMA’s spaces, guests were seated around each sculpture and presented with a menu by Chef Barla inspired by the colors of COLLAGE, served onto FRAMA’s tableware collections, including the Isle Glass Series.

Prepared by Chef Chiara Barla from Apotek 57, the menu was distinctly inspired by the collaboration: the bright colors of early summer’s most seasonal, local ingredients were on full display, and allowed each table to take on a sculptural form.

What started as an invitation for Toogood to take over quickly evolved into a natural collaborative process between Copenhagen and London, and guests at the collaboration’s opening events illustrated this international dialogue.

Toogood’s intervention is a bold and colorful installation that provokes a new perspective on the FRAMA universe. Together, the two studios created site-specific bespoke furniture and team uniforms.

As part of COLLAGE, a limited-edition capsule collection of collaborative pieces was released, including a hand-painted edition of Toogood’s Roper Gilet and a matching oversized tote bag, as well as a limited gift box containing FRAMA’s Herbarium-scented hand cream and hand wash, repackaged with the colorful and painterly shapes of COLLAGE.

SHOP THE COLLABORATION