FRAMA CALENDAR
At home in Copenhagen and with collaborators around the world, keep up with the occasions to experience the FRAMA universe in full. Discover collections, collaborations, installations, and events that bring FRAMA in situ with FRAMA Calendar.
IN FOCUS (1)
FRAMA in Tokyo: A Permanent Space at PARCO
On September 17, FRAMA will open its first permanent retail space outside of Denmark, launching a dedicated shop-in-shop at Tokyo’s Shibuya PARCO. Located on the third floor of one of Tokyo’s most forward-thinking department stores, the FRAMA space is designed to reflect the architecture of wellbeing. Through the lens of the brand’s Care Collection, which comprises hand and body care, as well as fragrances, the shop-in-shop transcends conventional retail, creating an immersive environment.
PREVIOUS (9)
FRAMA introduces a new chapter in Berlin with a dedicated space on Potsdamer Strasse. Tucked away in the creative Schöneberg neighborhood, furnished and styled with FRAMA’s design language, the setting reflects a distinct vision of how interiors shape encounters. As the spatial partner to Rosegarden by Frontrose, the space will host ongoing programming and cultural exchanges, open by invitation to partners and friends of the house.
Date: October 13-17
Address: Potsdamer Strasse 98A, 10785, Berlin
Join FRAMA in Los Angeles to experience Painted Desert, the newest addition to the FRAMA fragrance universe, in person. Discover the fragrance alongside pastries and coffee from local roaster Maru at KADO, the home goods store in Los Feliz neighborhood.
Date: September 21, 10:00-17:00
Address: KADO, 1940 Hillhurst Avenue, Los Angeles, CA 90027
On the occasion of Paris Design Week and Maison&Objet, FRAMA will once again transform art collector and gallerist Jeremy Rocher’s Maison Rocher, located in the Marais, into a space for connection. Over the course of the week, we will showcase permanent collection pieces and new arrivals alike in the collaborative, dynamic interior.
In collaboration with Tokyo-based studio Vacant, FRAMA presents Unwrapped—a shoppable installation that explores the theme of “unwrapping” both literally and conceptually, on view throughout August at the FRAMA Studio Store. The spatial intervention marks Vacant’s first-ever presentation in Europe and an exchange of sensibilities between East and West, material and form, space and place.
The STRUCTURES OF LIVING exhibition will remain partly on view in the FRAMA Studio Store until July 25.
On the occasion of Copenhagen Design Week from June 16 to 22, FRAMA presents Structures of Living: an exploration of modular space and alternative interiors. Through open structures that offer frameworks for the most essential components of daily life, compact spaces are expanded and what we deem essential is investigated. The installation’s themes of modularity, minimalism, and community are connected to historical visionaries as well as today’s forward-thinking architects and designers.
From May 24-June 15, experience Sculpture Garden in-store at håndværk, a space that honors simplicity, craftsmanship, and a deep connection to nature.
On the occasion of New York Design Week, FRAMA will take over an institution of the city, Soho News International, alongside art, design, architecture and culture biannual Openhouse Magazine with a special edition collaborative newspaper available for the week. Highlighting both the latest issue of Openhouse Magazine and FRAMA's recently released care collection, Sculpture Garden, the installation will be on view from May 15-22—beginning with an opening event from 11AM to 5PM on Thursday, May 15, with FRAMA outdoor seating as well as complimentary editions of the newspaper and beverages by Strange Water and Drink Ghia.
Also from May 15-22, FRAMA will partner with Happier Grocery, the new space for health, community, and education in Lower Manhattan, with a Sculpture Garden installation in Happier's Canal Street storefront. Experience the care collection in person as a sensory respite throughout design week.
From May 20-22, please join FRAMA in London as we transform 30 Goswell Rd. in Clerkenwell into a FRAMA-inspired home, and showcase a selection of living, dining, kitchen, and bathroom furnishings. Alongside the permanent collection, bespoke pieces, and home objects, exclusive previews of our upcoming collection launches—Symmetry and Petit Rond—will be on view.