FRAMA’s design approach is guided by curiosity, experimentation, intuition, and a quest for authenticity. The best decisions are always made thoughtfully and carefully. Human scale and practicality are always at the center.
Rather than satisfying benchmarks, we seek to form a vision for positive outcomes with collaborators and specialists and preserve the brand’s design values throughout the design process and the product’s longevity.
Our work is directly informed by the convergence and interplay of four primary experiential influences: travel, nature, spaces, and stories. Each of these influences plays a uniquely important role in inspiring the work of FRAMA Studio. When these influences play in unison, they harmonize into an ambiance—a unique character and distinctive atmosphere tied to a specific place and time.
We approach each project with empathy, trust, and respect for diverse points of view—meanwhile, the continuous curiosity, passion, and dedication help us through the relentless pursuit to create long-lasting work.