The Botanist: The Story Behind Herbarium
Herbarium’s rich woodiness and bright citrus notes bring to mind a walk through botanical gardens where the scent of flowers and wild greenery is ever-present.
‘Herbarium is a verdant fragrance that brings together elements of traditional herbal medicine and healing with more recent notions about biodiversity and the importance of reconnecting ourselves with nature.’
‘Because it is so deeply entwined with the earth, it’s a scent that somehow evokes the past, present, and the future. It’s a scent that transports me to a sweet and simple place and time, like running in the woods or playing in green fields of heather.’
— Niels Strøyer Christophersen
In 2016, FRAMA launched St. Pauls Apothecary Collection, a line of skincare and scent products inspired by St. Pauls Apotek, a historic wood-lined pharmacy in central Copenhagen first established in 1878.
In 2022, FRAMA introduces Herbarium, a new scent profile that honors the Apothecary Collection’s original concept–to craft pleasing, uniquely natural scents rooted in notions of curiosity and discovery.
Made in collaboration with Be My Guest, a creative studio based in Seoul, South Korea, Herbarium’s rich woodiness and bright citrus notes bring to mind a walk through botanical gardens where the scent of flowers and wild greenery is ever-present.
Rooted in a palette of nuanced natural ingredients, Herbarium illuminates the path to wellness, a scent both lush and decadent.
The collaboration between FRAMA and Be My Guest presents a scent with a unique story that consists of many layers, inspirations, and experiences. It was important to underline the local natural ingredient of Ho-Wood as one of Herbarium’s keynotes. Ho Wood is a tall evergreen tree with a spreading canopy of glossy, bright green aromatic leaves native to Asia. A simple feature with a strong identity.
‘The inspiration behind Herbarium is the deep, dense forests nestled in the mountains of Korea, their primitive sensitivity, and their subtle sensuality.
Herbarium is a scent reminiscing the past and longing for the future.Imagine a temple quietly hidden deep into the mountain; this scent will take you there.’
— Be My Guest