![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-103081_300x.jpg?v=1661179382)
About Plainness, Simplicity, and Permanence
London based estate agency The Modern House recently visited the FRAMA Studio Apartment, and had a chat with the founder of FRAMA, Niels Strøyer Christophersen, about plainness, simplicity, and permanence.
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-Niels-102518_300x.jpg?v=1661179358)
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-102581_300x.jpg?v=1661179382)
“I’m someone who doesn’t mind not being visually stimulated the whole time. Some people are offended by white walls and minimal furniture, but I have to ask why we feel the need to be so distracted the whole time?"
- Niels Strøyer Christophersen
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-1032211_300x.jpg?v=1661179358)
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-10277_300x.jpg?v=1661179382)
“In my, opinion modern living is a balancing act between appreciating technology but not becoming a slave to it. To be able to enjoy quality time together with friends and family on a regular basis in combination with a dedication to your profession. Last but not least it’s about being able to enjoy simple things, nature and the time to look inwards once in a while.”
- Niels Strøyer Christophersen
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-Niels-10258_300x.jpg?v=1661179358)
![FRAMA](http://framacph.com/cdn/shop/files/Frama-Modern-House-10332_300x.jpg?v=1661179358)