FRAMA

Spring Bathing: Enduring Textiles with Inherent Materiality

Winter (and year-round) bathing is strongly tied to wellness and self-care. A tradition inherited from Viking ancestors, close contact with the elements of nature has been a priority in the Nordic region for hundreds of years—a chance to unwind and de-stress.

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There are more than 25,000 organized winter bathers in 93 clubs across Denmark.

 

If winter bathing and ice-cold waters are too extreme, we encourage you to experience the first rays of sunshine with spring bathing and utilitarian towels for everyday use.

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FRAMA has introduced mixed fiber blends for an optimized and gentler user experience, providing freedom of choice for either light or heavy towel usage.

The Light Towels, made from 80% organic and Oeko-Tex certified cotton and 20% linen, are compact, quick-drying, gentle on the skin, and naturally hypoallergenic.

 

Lightweight and breathable, this towel is constructed with a plain weave allowing the fabric to have a more consistent effect of depth and fastness properties in color.

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